Years of scientific study by child health experts shows that playing outdoors
is an essential part of a child’s learning and development.
See below for why Dirt Is Good!
Why Dirt is Good
The greatest concern amongst child development experts is increased 'screen time' in the 4 to 6pm timeframe - traditionally the time when school-aged kids would once have been involved in outside play. Instead of playing outdoors kids are spending their free time indoors. Years of scientific study by child health experts shows that playing outdoors is an essential part of a child's learning and development.
Getting dirty through constructive play is how children learn and express their creativity. It also helps them to stay healthy by encouraging them to exercise and bolstering their immune systems.
At Omo we believe Dirt Is Good and the good news is that no matter how dirty your family's clothes get, a wash with Omo will ensure that they emerge white and bright again - so you and your children can go out and be as active as you like.